Dockers needed to shift brand perception, add some weight to the anchor, and attract a younger, more stylish, more caffeinated audience.
I was one part account guy, one part producer, and another part stylist.
Social Media Management
I LED THE DOCKERS ACCOUNT, OVERSEEING EXPERIENTIAL AND SOCIAL MEDIA. DURING THAT TIME, I:
• Managed a three-city tour in a vintage airstream
• Upgraded the Instagram account
• Built and facilitated a buzzy pop-up shop in SOHO
• Drank tons of coffee
THREE-CITY TOUR IN A VINTAGE AIRSTREAM
- DESTINATIONS -
BUZZY POP-UP SHOP IN SOHO
Coffee by - STUMPTOWN
CUTS BY - BLIND BARBER
TATTOOS (YES, REAL ONES) BY - THREE KINGS