To prove their commitment to diversity, Netflix needed to put their money where their mouth is. Strong Black Lead was created as platform to hero pioneering Black stories in Hollywood, and culture.

Needless to say, I was ‘bout it ‘bout it.

QUICK SYNOPSIS OF WHAT I DID AS CREATIVE STRATEGIST

CREATIVE STRATEGY CONTENT STRATEGY BRAND LEAD SENDER OF GIFS

• Lead an all-Black creative super team

• Partnered with the Creative Director to author strategy

• Using strategic foundation, brainstormed concepts across verticals

• Built, managed and deepened relationships with cross functional client team

• Oversaw project management and production

• Managed full budget