adidas wanted a big coming out party for its new franchise - the POD system - a groundbreaking shoe that uses the synergy of three components to construct the most comfortable shoe in the game. They needed someone to wrangle the seven headed beast of a campaign, and I needed comfortable shoes. It was a match made in heaven.

BULLETED RUNDOWN OF MY ROLE ON THIS PROJECT

CAMPAIGN MANAGEMENT PROJECT MANAGEMENT EXPERIENTIAL AND CONTENT PRODUCTION INFLUENCER MARKETING

•Managed client relationship •Oversaw campaign execution •Ensured seamless workflow between internal and client departments •Supervised overall budget •Served as liaison between creative, production and project management